Posts in Op-ed
CPMs Will Increase for Programmatic Video

Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even rarer.

To put it another way, “if you’re a content company and you’re not Facebook, Google, and Snapchat, you’re in the niche ad business,” said Meredith Kopit Levien, EVP and CRO of The New York Times. The good news: Scarcity is a good thing.

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The Top Trending Topics in Ad Tech

Ad tech is evolving at a blistering pace. 2016 was the year of viewability and battling fraud. 2017 is the year premium publishers, and advertisers continue to develop sophistication with regards to serving users and making ads more effective.

A number of topics are trending in this space and as the year races on here is some of what we can expect

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