DashBid is pleased to announce PreVUE, a first of its type solution offering a publisher, SSP or exchange a single point of integration to access all the various data and output required for audience verification.
DashBid is pleased to announce it is Verified by TAG (Trustworthy Accountability Group) and listed in the TAG Registry. TAG is the leading cross-industry body fighting criminal activity in the digital advertising supply chain.
There was an article in The New York Times published last Thursday designed to send fear through small and mid-sized publishers and advertisers. If you are someone who believes what you read in the paper, this is the end of programmatic.
Furthering our ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Czar. In this role, Robert will lead the Brand Safety team and enforce DashBid’s continued commitment to quality and transparency.
Marc Pritchard's calls to hold digital advertising accountable are long overdue, brave and heard. It is a great start, but only a partial solution. Without a broader view, this path could lead to a less efficient and more dangerous ecosystem.
Ad block usage is growing and spreading. As presented in Pagefair’s most recent annual ad blocker report, not only are more people using ad blocking software, but the level of installs continues to rise, particularly in the Asia-Pacific region.
Globally, ad block usage showed a 30% year-on-year growth in 2016. As of December 2016, there were over 615 million global devices blocking ads, of which 62% were on mobile devices.
Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even rarer.
To put it another way, “if you’re a content company and you’re not Facebook, Google, and Snapchat, you’re in the niche ad business,” said Meredith Kopit Levien, EVP and CRO of The New York Times. The good news: Scarcity is a good thing.
DashBid, an advertising exchange that creates deep connections between brands and consumers, today announced that the Company has debuted as #1 on Pixalate's first-ever International Video Seller Trust Index (VSTI). The Index focuses on video sellers that deliver impressions to international sellers and is a cross-platform rating system for video advertising, spanning connected TV, mobile and desktop video.