Ad Block Grows to More People, Regions, Devices

Ad block usage is growing and spreading. As presented in Pagefair’s most recent annual ad blocker report, not only are more people using ad blocking software, but the level of installs continues to rise, particularly in the Asia-Pacific region.

Globally, ad block usage showed a 30% year-on-year growth in 2016. As of December 2016, there were over 615 million global devices blocking ads, of which 62% were on mobile devices.

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CPMs Will Increase for Programmatic Video

Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even rarer.

To put it another way, “if you’re a content company and you’re not Facebook, Google, and Snapchat, you’re in the niche ad business,” said Meredith Kopit Levien, EVP and CRO of The New York Times. The good news: Scarcity is a good thing.

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DashBid Debuts in the #1 Spot on Pixalate's First-Ever International Video Seller Trust Index

DashBid, an advertising exchange that creates deep connections between brands and consumers, today announced that the Company has debuted as #1 on Pixalate's first-ever International Video Seller Trust Index (VSTI). The Index focuses on video sellers that deliver impressions to international sellers and is a cross-platform rating system for video advertising, spanning connected TV, mobile and desktop video.

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The Top Trending Topics in Ad Tech

Ad tech is evolving at a blistering pace. 2016 was the year of viewability and battling fraud. 2017 is the year premium publishers, and advertisers continue to develop sophistication with regards to serving users and making ads more effective.

A number of topics are trending in this space and as the year races on here is some of what we can expect

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DashBid Appoints Ezra Suveyke as CTO

As a leading innovator in the digital video and advertising space, Ezra will head DashBid's engineering and product team, overseeing development and continued growth of DashBid's programmatic video platform and exchange. He will be focused on driving strong product development and building out the DashBid Exchange (DBeX).

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Company news, PressLouise Ng