There was an article in The New York Times published last Thursday designed to send fear through small and mid-sized publishers and advertisers. If you are someone who believes what you read in the paper, this is the end of programmatic.
Furthering our ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Czar. In this role, Robert will lead the Brand Safety team and enforce DashBid’s continued commitment to quality and transparency.
Marc Pritchard's calls to hold digital advertising accountable are long overdue, brave and heard. It is a great start, but only a partial solution. Without a broader view, this path could lead to a less efficient and more dangerous ecosystem.
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MRC To Audit YouTube’s Third-Party Measurement Partners (AdExchanger)
First Facebook said it would get an MRC audit. Now, Google hopes its audit will help standardize viewability reporting across DoubleVerify, IAS and Moat.
Ad block usage is growing and spreading. As presented in Pagefair’s most recent annual ad blocker report, not only are more people using ad blocking software, but the level of installs continues to rise, particularly in the Asia-Pacific region.
Globally, ad block usage showed a 30% year-on-year growth in 2016. As of December 2016, there were over 615 million global devices blocking ads, of which 62% were on mobile devices.
Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even rarer.
To put it another way, “if you’re a content company and you’re not Facebook, Google, and Snapchat, you’re in the niche ad business,” said Meredith Kopit Levien, EVP and CRO of The New York Times. The good news: Scarcity is a good thing.
DashBid, an advertising exchange that creates deep connections between brands and consumers, today announced that the Company has debuted as #1 on Pixalate's first-ever International Video Seller Trust Index (VSTI). The Index focuses on video sellers that deliver impressions to international sellers and is a cross-platform rating system for video advertising, spanning connected TV, mobile and desktop video.
Ad tech is evolving at a blistering pace. 2016 was the year of viewability and battling fraud. 2017 is the year premium publishers, and advertisers continue to develop sophistication with regards to serving users and making ads more effective.
A number of topics are trending in this space and as the year races on here is some of what we can expect
DashBid today announced the launch of the DashBid Exchange (DBeX) powered by the DBeX Engagement Spectrum. The DBeX Engagement Spectrum is a first of its kind feature allowing advertisers to buy against engagement metrics beyond impressions, viewability, and demographics. T
As a leading innovator in the digital video and advertising space, Ezra will head DashBid's engineering and product team, overseeing development and continued growth of DashBid's programmatic video platform and exchange. He will be focused on driving strong product development and building out the DashBid Exchange (DBeX).
DashBid, a video supply-side platform (SSP), today announced the appointment of Rodger Wells as Chief Executive Officer. Rodger previously held the position of Chief Revenue Officer and is focused on delivering consistent revenue growth, driving strong product development and expanding DashBid’s programmatic video capabilities