DashBid Appoints Rodger Wells as CEO, Sees Strong Product and Revenue Growth for 2017
DashBid will continue to focus on product development, customer-centric thinking, innovative technology, and fraud free inventory
New York - November 11, 2016 - DashBid, a video supply-side platform (SSP), today announced the appointment of Rodger Wells as Chief Executive Officer. Rodger previously held the position of Chief Revenue Officer and is focused on delivering consistent revenue growth, driving strong product development and expanding DashBid’s programmatic video capabilities
Rodger joined DashBid as CRO in 2014 and built out a sales organization of experts in the video advertising and OTT space while leading the company’s tremendous revenue growth. He is a strong proponent of DashBid’s anti-fraud commitment, has spearheaded the development and sales of the company’s expanding suite of products inking deals with numerous premium publisher clients including TimeOut North America and Billboard.
“In the time that Rodger has been CRO he has proven to be a visionary and results-driven leader and has helped develop one of the most powerful video supply side platforms on the marketplace,” said Steven Chrust, Chairman of the Board of DashBid and Senior Partner at Centripetal Capital. “We are proud of the work that has been done to get DashBid to where it is today and are looking forward to sustained growth as video continues to be a big player in the digital advertising marketplace.”
Under the new leadership, DashBid will build a unified platform focused on customer-centric solutions that add value to the ecosystem, eliminate fraud, and improve customer relationships with data-driven technology and insights into audience development and media buys. Former CEO, Tom Herman, and former CTO, Jon Bloch, will join the board of advisors.
“I am excited to be taking on this position and continuing the success we have had over the last few years,” said Rodger. “U.S. digital video ad spend will continue to increase massively in the coming years. Our team is ready with innovative products as well as publisher and marketer-centric solutions to deliver with the power of video. Expect major announcements from us on new products and partnerships that will deliver on this promise.”
DashBid is a video supply-side platform (SSP) designed and built specifically for video advertising. DashBid’s proprietary algorithms enable publishers to maximize revenue and optimize yield while providing advertisers with access to transparent and viewable inventory with detailed data to improve campaign performance. DashBid works with dozens of programmatic sales channels across desktop and mobile, serving nearly one billion video impressions each month. DashBid is headquartered in New York and operates globally. For more information, please visit: www.dashbid.com.