DashBid Takes Leadership Steps to Ensure Brand Safety
DashBid solidifies commitment to brand safety, quality, and transparency
New York - March 27, 2017 - Furthering our ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Director. In this role, Robert will lead the Brand Safety team and enforce DashBid’s continued commitment to quality and transparency. Robert will report to Rodger Wells, CEO.
“Brand safety is the number one growing concern for our advertisers. As the industry struggles to combat ad fraud, bot-traffic, and unsafe content, advertisers need more control over where and how their ads are appearing,” says Robert McNair, DashBid’s Brand Safety Director. “We are dedicated to providing an environment for advertisers that is brand safe, preventing negative brand association, and reducing wasted ad spend. The team takes a three-pronged approach that proactively assesses ongoing risk.”
- Third-Party Verification: DashBid works with industry leaders to employ pre-bid fraud-filtering on all traffic, guaranteeing advertisers see 100% bot-free traffic.
- Global Filtering and Risk Profiling: DashBid analyzes all publisher inventory using artificial intelligence to identify and remove any environments that are unsafe.
- Campaign Level Thresholds: DashBid understands every advertiser is different. We work directly with clients at the campaign level to analyze brand risk and employ custom rules to make sure all campaigns meet specific brand safety specifications.
“DashBid has always focused on brand safety and has a track record of delivering solutions that improve ad quality. The appointment of Robert as Brand Safety Director further builds on existing initiatives and commitments DashBid has undertaken to ensure we deliver 100% bot-free and brand-safe traffic to our advertisers,” said Rodger Wells, CEO of DashBid.
DashBid has a long history of commitment to quality and transparency in the programmatic ecosystem. In May of 2016, DashBid launched PubTools, a product that stores screen grabs of the page where advertisements are played and tracks all scripts running on that page. This product was built to further the commitment from DashBid to provide a transparent and brand safe environment. DashBid also screens all traffic using pre-bid NHT filtering and was named #1 on Pixalate’s International Video Seller Trust Index. All of these tools are components of DashBid’s Engagement Spectrum, which gives advertisers the ability to measure audience engagement in addition to standard audience segmentations in an environment that they can trust as fraud-free and brand safe.
“We believe brand safety only begins in relation to proximity to content. True brand safety extends far beyond this, ultimately reaching efficacy of spend that considers not just viewability and quality, but also context and engagement. This is what DashBid has been building. Having a Brand Safety Team empowered to enforce these measures across all of our constituents gives advertisers and publishers alike an exchange they can trust,” said Rodger Wells, CEO of DashBid.
DashBid is a programmatic advertising exchange focused on creating deep connections between brands and consumers. The company works directly with publishers and media buying agencies to help them easily manage and sell online advertising inventory. DashBid’s Exchange (DBeX) is powered by the DBeX Engagement Spectrum, a first of its kind technology that allows advertisers to buy against engagement metrics beyond impressions, viewability, and demographics. DashBid works with dozens of programmatic sales channels across desktop and mobile, serving nearly 500 million video impressions each month. DashBid is headquartered in New York and operates globally. For more information, please visit: www.dashbid.com.