DashBid Guarantees Bot-Free Traffic and is Verified by TAG
DashBid continues to develop its commitment to quality, transparency, and brand safety
NEW YORK , May 04, 2017 (GLOBE NEWSWIRE) -- DashBid is pleased to announce it is Verified by TAG (Trustworthy Accountability Group) and listed in the TAG Registry. TAG is the leading cross-industry body fighting criminal activity in the digital advertising supply chain.
TAG verification is one of many steps DashBid has taken in the last six months to build a brand safe environment and further DashBid's Engagement Spectrum, giving advertisers the ability to measure audience engagement in addition to standard audience segmentations, in an environment that they can trust as fraud-free. This verification follows the February appointment of a Brand Safety Director overseeing DashBid's exchange to identify, assess and remove any risks and threats.
"DashBid has a proven history of building products to improve quality and transparency. Participating in the TAG Registry was the vital next step in deepening DashBid's commitment to a safe and trusted ecosystem for programmatic advertising," said Robert McNair, Brand Safety Director for DashBid. "Over the coming months, we will extend our TAG commitment to include completing the rigorous review requirements for certifications against Fraud, Piracy, and Malware, as well as the Inventory Quality Guideline Seal."
"We are thrilled to welcome DashBid to the TAG Registry and commend them for the efforts they have already undertaken to eliminate fraud," said Mike Zaneis, CEO of TAG. "Participating in the TAG Registry is a crucial first step in identifying trusted participants in the digital advertising ecosystem and is a testament to the firm's commitment to higher standards of transparency. We look forward to working with DashBid to continue to fight fraud, combat malware, eliminate piracy, and improve transparency across the digital advertising ecosystem."
"Since accepting my role as CEO at DashBid I have been laser focused on delivering excellence in quality and brand-safety. I am very excited to join TAG and offer a 100% bot-free guarantee as a testament to the depth of our commitment to our advertisers and publishers," said Rodger Wells, CEO of DashBid. "Maintaining trust and transparency with our partners is a non-negotiable standard for DashBid. We stand behind both our traffic and our platform and will continue to work hard to raise the bar on standards and protocols combatting bot-traffic and fraud."
TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and subsequent approval by TAG.
DashBid is a programmatic supply-side platform (SSP) and advertising exchange focused on creating deep connections between brands and consumers. The company works directly with publishers and media buying agencies to help them easily manage and sell online advertising inventory. DashBid's Exchange (DBeX) is powered by the DBeX Engagement Spectrum, a first of its kind technology that allows advertisers to buy against engagement metrics beyond impressions, viewability, and demographics. DashBid works with dozens of programmatic sales channels across desktop and mobile, serving nearly 500 million video impressions each month. DashBid is headquartered in New York and operates globally. For more information, please visit: www.dashbid.com.
About the Trustworthy Accountability Group:
The Trustworthy Accountability Group was created to foster transformational improvement at scale across the digital advertising ecosystem, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. For more information on TAG, please visit tagtoday.net.